She’s known to her customers and co-workers as Miss Ingrid. At the age of eighty, she’s been selling fine jewelry for almost forty-five years. It was a business that attracted her after World War II ended and was one of the few apprenticeships available in post-war Germany. She learned the basics of her professional trade at one of Hamburg’s premiere department stores, hoping one day to become a buyer. Coming to America in 1953 as an immigrant, she would not work in jewelry again until 1972 but has never looked back. These are her secrets to being a successful jewelry sales associate.
Career Sales Professionals Must Know What They are Selling
Miss Ingrid can tell you where the best Lapis comes from and how to tell the quality of pearls. She has complete mastery of everything from the color and quality of diamonds to helping customers select wedding bands. Her customers, many who have been buying from her for decades, trust her and respect her product knowledge. Some customers will only deal with her.
Success in Sales Demands Respecting and Knowing the Customer
Merchandise returns are a fact of life but when an expensive necklace or ring is returned within the stated return-period, the monthly sales figures are adversely affected. This seldom happens if each sale is based on the customer. This means knowing exactly what the customer is looking for and giving honest feedback when the customer seeks an opinion.
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